{"product_id":"9780008276973","title":"Science of Storytelling","description":"            SUNDAY TIMES BESTSELLER                                ‘If you want to write a novel or a script, read this book’ Sunday Times                    ‘The best book on the craft of storytelling I’ve ever read’ Matt Haig                      ‘Rarely has a book engrossed me more, and forced me to question everything I’ve ever read, seen or written. A masterpiece’ Adam Rutherford                                Why stories make us human and how to tell them better.                    There have been many attempts to understand what makes a good story – but few have used a scientific approach.          In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.          Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.                      INCLUDES NEW MATERIAL.          ","brand":"Will Storr","offers":[{"title":"Default Title","offer_id":45715965477182,"sku":"9780008276973","price":368.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9780008276973.jpg?v=1707206709","url":"https:\/\/exclusivebooks.co.za\/products\/9780008276973","provider":"Exclusive Books Online","version":"1.0","type":"link"}