{"product_id":"9780071486552","title":"Strategic Product Creation","description":"Create and market the right product-fastStrategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.Provides not only practical experience, but a solid conceptual framework for developing your own product creation modelHighlights seven principles of effective product creationFeatures instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBMIncludes key questions and milestone decision issues from each stage of the product creation processCovers both short- and long-term strategies, coupled with suggestions for advanced technologyExplains how to combine customer knowledge with external market needs to stimulate new product and service ideasReveals ways to utilize your suppliers as a talent pool for process improvement and product innovationAddresses sensitive issues of branding and intellectual property rights","brand":"Ronald Kerber, Timothy Laseter","offers":[{"title":"Default Title","offer_id":45718763110718,"sku":"9780071486552","price":985.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9780071486552_d790f112-4f3c-4d87-8b1a-de24629b8693.jpg?v=1707211310","url":"https:\/\/exclusivebooks.co.za\/products\/9780071486552","provider":"Exclusive Books Online","version":"1.0","type":"link"}