{"product_id":"9780071823975","title":"Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success","description":"Most technology startups never make it to the fundingstage, and only a small percentage of those that are venture-backed generate a positive return for their investors. An even smaller number of startupfounders enjoy a truly prosperous exit.Bernd Schoner cofounded his tech startup during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar, multinational public technology company.In The Tech Entrepreneur's Survival Guide, Berndshares what he learned and what he wished he knew at the time. He explains the major phases in a technologycompany's life cycle, helping entrepreneurs avoid common pitfalls and survive crises when they strike. He guides readers from the initial bootstrapping process through venture-capital financing and provides valuable advice on how to sell a technology company profitably--even in a challenging economic environment. Every chapter presents solutions to realworld issues that could otherwise have fatal consequences for a tech venture.Aspiring tech entrepreneurs will learn to:Set up shop: build the team, assemble necessary startup assets (including technology and intellectual property), get legal and financial affairs in orderSecure capital: ask for money, nail the term sheet, ask for more moneyGet out: know when to sell, who to sell to, and how to make it a happy exit for all stakeholders, includingthe employeesWritten with deep insight, refreshing candor, and a dash of humor, this comprehensive guide to the often harsh realities of startup life is indispensable for entrepreneurs at any stage.PRAISE FOR THE TECH ENTREPRENEUR'S SURVIVAL GUIDE:\"A genuine narrative from the field, with battle scars and self-reflection. Reading this book will help you avoid many pitfalls.\" -- Nicholas Negroponte, professor at the Massachusetts Institute of Technology Media Lab\"There's a lot of great insights and practical advice for the entrepreneur in this book, stuff you normally won't read or hear unless you buy some hard-bitten company founder a few drinks. If you are launching a technology startup, reading this book is the thing you should do first.\" -- Mark Roberti, founder and editor in chief of RFID Journal\"I wish I had read Bernd's book when we founded The Echo Nest. Bernd touches on all the major issues in the initial formation stages of a tech company and many of the problems that come up when the company matures. If you are thinking of founding your own tech startup, read this book first.\" -- Tristan Jehan, cofounder of The Echo Nest\"A visceral, behind-the-scenes guide to technology entrepreneurship. Bernd tells it like it is and presents a universe of solutions to tricky startup situations that can significantly improve the odds of success. Indispensable.\" -- Larry Begley, cofounder and managing director at .406 Ventures\"The best-laid business plans never survive contact with reality. Bernd has provided a co","brand":"Bernd Schoner","offers":[{"title":"Default Title","offer_id":48588268536126,"sku":"9780071823975","price":1093.93,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/files\/9780071823975_b2fe73f4-b9e1-44d5-88f9-8894bc6fea98.jpg?v=1715107209","url":"https:\/\/exclusivebooks.co.za\/products\/9780071823975","provider":"Exclusive Books Online","version":"1.0","type":"link"}