{"product_id":"9780190330026","title":"How Brands Grow 2 Revised Edition","description":"This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.","brand":"Jenni Romaniuk, Bryon Sharp","offers":[{"title":"Default Title","offer_id":45737646915902,"sku":"9780190330026","price":1502.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9780190330026_95fc96e4-4c57-481d-98c2-adb7a496170f.jpg?v=1707220025","url":"https:\/\/exclusivebooks.co.za\/products\/9780190330026","provider":"Exclusive Books Online","version":"1.0","type":"link"}