{"product_id":"9780231198844","title":"Think Bigger","description":"In Think Bigger, Sheena Iyengar—an acclaimed author and expert in the science of choice—answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?”Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.","brand":"Sheena Iyengar","offers":[{"title":"Default Title","offer_id":45748540113214,"sku":"9780231198844","price":569.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9780231198844_d9cc039a-29c1-4c8f-aedd-99a469240a19.jpg?v=1707236233","url":"https:\/\/exclusivebooks.co.za\/products\/9780231198844","provider":"Exclusive Books Online","version":"1.0","type":"link"}