{"product_id":"9780275926779","title":"Public Relations Programming and Production","description":"Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.","brand":"E W. Brody","offers":[{"title":"Default Title","offer_id":45751404200254,"sku":"9780275926779","price":2899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9780275926779_2155ea1c-be26-4f83-8b09-49fa0c968257.jpg?v=1707238248","url":"https:\/\/exclusivebooks.co.za\/products\/9780275926779","provider":"Exclusive Books Online","version":"1.0","type":"link"}