{"product_id":"9780415726368","title":"Tourism Marketing","description":"Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together:   Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus.   Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing.   New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters.   Global marketplace: Every chapter adopts a global outlook and offers international perspectives.    Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility.   Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing.Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students. ","brand":"Alastair M. Morrison","offers":[{"title":"Default Title","offer_id":45773873611070,"sku":"9780415726368","price":0.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9780415726368_f2e3068e-37f8-45d2-8800-9864d1eb0f89.jpg?v=1707253665","url":"https:\/\/exclusivebooks.co.za\/products\/9780415726368","provider":"Exclusive Books Online","version":"1.0","type":"link"}