{"product_id":"9780446672313","title":"Selling The Invisible","description":"SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees","brand":"Harry Beckwith","offers":[{"title":"Default Title","offer_id":45775369797950,"sku":"9780446672313","price":511.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9780446672313_30286830-4f16-4b49-aa98-05ccf2f10076.jpg?v=1707255808","url":"https:\/\/exclusivebooks.co.za\/products\/9780446672313","provider":"Exclusive Books Online","version":"1.0","type":"link"}