{"product_id":"9780470028803","title":"Strategic Market Relationships","description":"The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.","brand":"B Donaldson","offers":[{"title":"Default Title","offer_id":45775883436350,"sku":"9780470028803","price":2176.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9780470028803_8bf96e10-c3aa-4dfb-bd09-5bf57cfb5db5.jpg?v=1707256652","url":"https:\/\/exclusivebooks.co.za\/products\/9780470028803","provider":"Exclusive Books Online","version":"1.0","type":"link"}