{"product_id":"9780470868515","title":"Understanding Changing Telecommunications","description":"After a decade of unparalleled growth, hundreds of thousands of employees suddenly lost their jobs in the global Telecoms sector during the first years of the new millennium. Such  a dramatic downturn was unexpected, so what were the main contributing factors? The technology constantly changes and technological innovations are constantly turned into attractive services for the end user. The present convergence between technologies is sometimes called a 'paradigm shift'. Users  (private people and enterprises) have got unparalleled power as a result of de-regulation: how does the industry predict and determine what users want and what they are willing to  spend on Telecom services? The Telecom business has exposed  sharply fluctuating expectations and investment levels, which seems to be a key explanation factor. So how can this book help you to understand changing telecommunications? Written with a top-down approach it appreciates the demands from investors and shareholders regarding return and recognizes that the business plan becomes a key tool.Disregarding temporary investment volatility and ultimately providing a holistic 'telecom map' including techno-economics and user perceptio","brand":"A Olsson","offers":[{"title":"Default Title","offer_id":45776466247998,"sku":"9780470868515","price":5099.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9780470868515_8e479466-0eaa-4f4c-ae74-78c7706afef4.jpg?v=1707257459","url":"https:\/\/exclusivebooks.co.za\/products\/9780470868515","provider":"Exclusive Books Online","version":"1.0","type":"link"}