{"product_id":"9780471147497","title":"\"This Business has Legs\"","description":"\"Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission.\" --Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life  \"This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot.\" --Bob Rice Pet Rock Promoter  \"Within a matter of months, Peter Bieler created a $100,000,000industry out of nothing. This fascinating book chroniclesstep-by-step how he did it.\" --Steve Dworman Publisher, Infomercial Marketing Report  \"As a jack, in an emergency, if you have a very small car ... As arack to dry homemade pasta ... Prop it on its side and presto! Twinpicture frames ... Have it bronzed and claim it's a very earlyHenry Moore ...\" --Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details!","brand":"P Bieler","offers":[{"title":"Default Title","offer_id":45776573366590,"sku":"9780471147497","price":1051.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9780471147497_22d4d467-8134-49c0-8960-f65e20825a64.jpg?v=1707257565","url":"https:\/\/exclusivebooks.co.za\/products\/9780471147497","provider":"Exclusive Books Online","version":"1.0","type":"link"}