{"product_id":"9780471309543","title":"Casting for Big Ideas","description":"Using the metaphor of fly fishing to stress the patient, long-term approach, Andrew Jaffe, industry veteran, former \"Adweek\" vice president and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He discusses such vital topics as balancing creativity against financial viability, focusing on excellence while keeping an eye on the competition, and making the best pitch possible to prospective clients.","brand":"A Jaffe","offers":[{"title":"Default Title","offer_id":45776703357246,"sku":"9780471309543","price":1209.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9780471309543_f2e73bc5-8728-4443-917c-d3659573f91a.jpg?v=1707257664","url":"https:\/\/exclusivebooks.co.za\/products\/9780471309543","provider":"Exclusive Books Online","version":"1.0","type":"link"}