{"product_id":"9780471356523","title":"From Worst to First","description":"The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World  . . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week  From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution  From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer  All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.","brand":"Gordon Bethune","offers":[{"title":"Default Title","offer_id":45776722985278,"sku":"9780471356523","price":958.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9780471356523_80e1552e-5ff9-405d-9461-f99742b146c4.jpg?v=1707257685","url":"https:\/\/exclusivebooks.co.za\/products\/9780471356523","provider":"Exclusive Books Online","version":"1.0","type":"link"}