{"product_id":"9780471618737","title":"Guerrilla Marketing for Consultants","description":"Trusted advice on successful consulting from the authors of  the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client--buyers with a glut of information at their fingertips and doubts about the value  consultants add. Guerrilla Marketing for Consultants is the  first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step--by--step guide details the 12  marketing secrets every consultant should know, the anatomy  of a marketing plan, Web sites, sources of free publicity, direct--mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.","brand":"Jay Conrad Levinson, Michael W. McLaughlin","offers":[{"title":"Default Title","offer_id":45776950395198,"sku":"9780471618737","price":0.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9780471618737_9cce1138-c8b7-4d66-a2fb-c2caf3e42134.jpg?v=1707257823","url":"https:\/\/exclusivebooks.co.za\/products\/9780471618737","provider":"Exclusive Books Online","version":"1.0","type":"link"}