{"product_id":"9780521770910","title":"Innovative Conceptual Design","description":"Conceptual design, along with need identification and analysis, make up the initial stage of the design process. Need analysis transforms the often vague statement of a design task into a set of design requirements. Conceptual design encompasses the generation of concepts and integration into system-level solutions, leading to a relatively detailed design. This 2001 book is devoted to the crucial initial stage of engineering design. In particular, it focuses on parameter analysis, a methodology that leads the user through the design process, helping to identify critical issues (parameters) of the design and propose configuration-specific solutions. To illustrate the principles discussed, the authors present numerous examples and a variety of real-world case studies. The emphasis throughout is on innovation. This useful text will appeal to advanced undergraduate and graduate students, as well as practising engineers, architects, and product development managers.","brand":"Ehud Kroll, Sridhar S. Condoor, David G. Jansson","offers":[{"title":"Default Title","offer_id":45780570472766,"sku":"9780521770910","price":6315.89,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9780521770910_df08a87c-03e2-4c58-94d9-357423de689d.jpg?v=1707292104","url":"https:\/\/exclusivebooks.co.za\/products\/9780521770910","provider":"Exclusive Books Online","version":"1.0","type":"link"}