{"product_id":"9780639939582","title":"Swimming with sharks","description":"Swimming with Sharks will inspire 'a-ha' moments that will make\r\nit more fun to be at work – or maybe even make it possible for\r\nyour business to survive the turbulent economic seas that seem\r\nsynonymous with building a business in the 21st century.\r\nEntrepreneur, marketing and communications expert GAVIN\r\nMOFFAT found remarkable parallels between his two passions:\r\nconsulting to businesses as they navigate through change, and\r\nSCUBA and technical diving. While one seems to be all work and\r\nthe other all play, achieving success in either requires very similar\r\napproaches.\r\nGavin's style is to-the-point, irreverent, and frequently funny. This\r\nbook is a conversation with a friend who asks questions that may\r\nmake you squirm a little or maybe even wriggle in discomfort. But\r\nthey're questions that will make you think – and change the way\r\nyou think too.\r\nIncluding contributions from other smart disruptive thinkers,\r\nSwimming with Sharks offers exceptional food for thought on\r\nthese topics and provides guidelines on how to take action:\r\nKnow where you're going\r\nPlan properly – and then stick to the plan (unless it doesn't make sense any more)\r\nMake sure you've got the equipment you need\r\nMaintain your equipment, and your skills\r\nMake sure everyone on the team knows what's got to be done\r\nGo on – have the adventure!\r\nReview what's working and what isn't\r\nDo it all again – because that was fun, wasn't it?\r\nIn business, as in life and sport, you never know it all. Lifelong\r\nlearning is the name of the game. You can always improve, do\r\nthings differently and add more value to your customers. You can\r\nnever tick 'learning' off your to-do list.","brand":"Gavin Moffat","offers":[{"title":"Default Title","offer_id":47807726158142,"sku":"9780639939582","price":0.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9780639939582_334d6bfc-753a-4f64-a0c4-cb9fc9ded654.jpg?v=1707306385","url":"https:\/\/exclusivebooks.co.za\/products\/9780639939582","provider":"Exclusive Books Online","version":"1.0","type":"link"}