{"product_id":"9780774864138","title":"Queen of the Maple Leaf","description":"As modern versions of the settler nation took root in twentieth-century Canada, beauty emerged as a business. Queen of the Maple Leaf deftly uncovers the codes of femininity, class, sexuality, and race that beauty pageants exemplified, whether they took place on local or national stages. A union-organized pageant such as Queen of the Dressmakers, for example, might uplift working-class women, but immigrant women need not apply. Patrizia Gentile demonstrates how beauty contests connected female bodies to white, wholesome, respectable, middle-class femininity, locating their longevity squarely within their capacity to reassert the white heteropatriarchy at the heart of settler societies.","brand":"Patrizia Gentile","offers":[{"title":"Default Title","offer_id":45850852262206,"sku":"9780774864138","price":0.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9780774864138_6c5118f6-bfad-404a-9728-8cf7d532526d.jpg?v=1707323721","url":"https:\/\/exclusivebooks.co.za\/products\/9780774864138","provider":"Exclusive Books Online","version":"1.0","type":"link"}