{"product_id":"9780786465873","title":"Duck and Cover","description":"During the 1950s and early 1960s, school air-raid drills, bomb shelters, and unnerving civil defense films served as constant reminders of the looming threat of nuclear war. Throughout America, a widespread civil defense effort used town meetings, public school educational programs, and the mass media--television, radio, and especially, motion pictures--to mobilize every citizen for a protracted Cold War. This volume explores how American popular culture has portrayed civil defense from mid-twentieth-century to the immediate post-September 11 era. With analysis of everything from early government propaganda films and 1950s science fiction films to Happy Days, the Reagan-era TV movie The Day After, and the small-screen nostalgia trend after 9\/11, this work shows that whatever the future holds, popular culture has and will continue to address our nuclear fears.","brand":"McFarland \u0026 Co, Melvin E. Matthews","offers":[{"title":"Default Title","offer_id":45852074770750,"sku":"9780786465873","price":882.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9780786465873_cf7b2d37-5cdf-423f-98c6-cbd422755847.jpg?v=1707324886","url":"https:\/\/exclusivebooks.co.za\/products\/9780786465873","provider":"Exclusive Books Online","version":"1.0","type":"link"}