{"product_id":"9780786474318","title":"Sports Sponsorship","description":"This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is for example the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $48 billion, it is clear that many companies see this as an important promotional communication strategy.","brand":"John A. Fortunato","offers":[{"title":"Default Title","offer_id":45877706621246,"sku":"9780786474318","price":1176.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9780786474318_9330408f-8ec2-46de-8cf8-fc6ec96ac98b.jpg?v=1707324912","url":"https:\/\/exclusivebooks.co.za\/products\/9780786474318","provider":"Exclusive Books Online","version":"1.0","type":"link"}