{"product_id":"9780786499595","title":"Beckett in Popular Culture","description":"What do Bono, Seinfeld and Apple have in common? Nothing. However, it's the nothing of Samuel Beckett, which is something. Bold and provocative, Beckett's works and even his image are a potent force in modern society. Shoes, marketing, baby names-all fall under his spell.Exploring Beckett's \"\"art of failure\"\" as a highly successful marketing scheme, this collection of essays finds him incorporated into virtually all aspects of popular culture-television, popular fiction, movies, tattoos, even sports-in a manner that seemingly defies cataloging. Is it image-making or image-taking? Why is our culture so obsessed with an obscure Irish writer most haven't read? Each essay provides a unique appraisal of Beckett's branding.","brand":"P. J. Murphy, Nick Pawliuk","offers":[{"title":"Default Title","offer_id":45852194013502,"sku":"9780786499595","price":1158.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9780786499595_50dc3761-ed08-46d8-9bc6-cbe69f153318.jpg?v=1707324956","url":"https:\/\/exclusivebooks.co.za\/products\/9780786499595","provider":"Exclusive Books Online","version":"1.0","type":"link"}