{"product_id":"9780857247070","title":"Doing Research That Matters","description":"If you believe the impact of management research and education is in decline, this book will help you play your part. Doing Research that Matters looks at an old issue from a new perspective, taking a fresh and cross-disciplinary approach to learning how we can contribute with our work to shaping the future of management. Readers are invited to sit back and relax while they are taken on a journey through the views and work of a group of exemplary professionals: top-management gurus Rob Goffee, Robert Kaplan, Barbara Kellerman, Philip Kotler, John Kotter, Howard Gardner, Costas Markides, Roger Martin, Henry Mintzberg and David Ulrich; Nobel Laureates Gerhard Ertl, Doug Osheroff, Elinor Ostrom, Jack Szostack and Harald zur Hausen; and world renowned astrophysicist Margherita Hack. In his quest to become a better management innovator, Marco Busi shares the wisdom he gained from these interviews to highlight patterns in the way pioneers identify a problem worth researching, generate an outcome worth spreading, and generally conduct a career worth having.","brand":"Marco Busi","offers":[{"title":"Default Title","offer_id":45922091532606,"sku":"9780857247070","price":3751.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9780857247070_a9b54738-6484-49d6-92c2-eeb679557444.jpg?v=1707344118","url":"https:\/\/exclusivebooks.co.za\/products\/9780857247070","provider":"Exclusive Books Online","version":"1.0","type":"link"}