{"product_id":"9781118014554","title":"Marketing Management – The Big Picture","description":"Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.","brand":"C Nordhielm","offers":[{"title":"Default Title","offer_id":47810416542014,"sku":"9781118014554","price":0.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9781118014554_21e527a4-f796-4abb-90f2-d6b39c7fda82.jpg?v=1707411430","url":"https:\/\/exclusivebooks.co.za\/products\/9781118014554","provider":"Exclusive Books Online","version":"1.0","type":"link"}