{"product_id":"9781137359162","title":"Asian Brand Strategy (Revised and Updated)","description":"This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.","brand":"M. Roll","offers":[{"title":"Default Title","offer_id":47812148363582,"sku":"9781137359162","price":1985.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9781137359162_d98ac21c-4462-4c76-92c0-9dea0c57a36f.jpg?v=1707413558","url":"https:\/\/exclusivebooks.co.za\/products\/9781137359162","provider":"Exclusive Books Online","version":"1.0","type":"link"}