{"product_id":"9781349359554","title":"Ernest Dichter and Motivation Research","description":"The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.","brand":"S. Schwarzkopf","offers":[{"title":"Default Title","offer_id":47830326608190,"sku":"9781349359554","price":3039.4,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9781349359554_a3e24a1c-6fcd-4ee9-b3e5-973c0dfdd869.jpg?v=1707436931","url":"https:\/\/exclusivebooks.co.za\/products\/9781349359554","provider":"Exclusive Books Online","version":"1.0","type":"link"}