{"product_id":"9781411652033","title":"Telco Churn Management Handbook","description":"Definitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional. Industry veteran, Rob Mattison, shares his expertise. The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively. Highly recommended for telecom execs.","brand":"Robert M. Mattison","offers":[{"title":"Default Title","offer_id":46377008562494,"sku":"9781411652033","price":1362.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9781411652033_094f2cfb-78ca-4438-accd-12fe9cacec28.jpg?v=1707448383","url":"https:\/\/exclusivebooks.co.za\/products\/9781411652033","provider":"Exclusive Books Online","version":"1.0","type":"link"}