{"product_id":"9781461438182","title":"Boundary-Spanning Marketing Organization","description":"​​​​​​Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization.  In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles.  Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.","brand":"G. Tomas M. Hult","offers":[{"title":"Default Title","offer_id":46765082509630,"sku":"9781461438182","price":1374.86,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9781461438182_02ff9557-2cf7-4d9b-bf17-70a840597913.jpg?v=1707472139","url":"https:\/\/exclusivebooks.co.za\/products\/9781461438182","provider":"Exclusive Books Online","version":"1.0","type":"link"}