{"product_id":"9781475850079","title":"Marketing Management for School Leaders","description":"Due to the changing competitive landscape in education, it becomes vital for aspiring school leaders to understand how families select schools for their children. Families today shop for a school in a manner consistent with how they research a new appliance or automobile prior to purchase.  Unfortunately, many public schools are unprepared to assist families in this decision-making process. Public schools need to become aware of the changing dynamics of education, understand the reasons for telling others about what they do, and then develop a comprehensive and coherent strategy for successfully marketing their program. That is the purpose of this book.  Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice will provide educational leadership students a theoretical understanding of marketing to equip them with sound principles upon which they can build actionable strategies in their professional practice.","brand":"Deidre Pettinga","offers":[{"title":"Default Title","offer_id":46784549355838,"sku":"9781475850079","price":2887.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9781475850079_688600f2-c8c3-4cf5-a1fb-836b7f3d5a5f.jpg?v=1707480130","url":"https:\/\/exclusivebooks.co.za\/products\/9781475850079","provider":"Exclusive Books Online","version":"1.0","type":"link"}