{"product_id":"9781529684162","title":"Applied Marketing Analytics Using Python","description":"\u003cp\u003eIt is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.\u003c\/p\u003e","brand":"Gokhan Yildirim","offers":[{"title":"Default Title","offer_id":52392449900862,"sku":"9781529684162","price":4443.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/files\/9781529684162.jpg?v=1761175328","url":"https:\/\/exclusivebooks.co.za\/products\/9781529684162","provider":"Exclusive Books Online","version":"1.0","type":"link"}