{"product_id":"9781666946130","title":"Identity and Emergence of K-pop","description":"\u003cp\u003eBy analyzing the various factors contributing to K-pop’s unprecedented global rise, this book delves into key elements such as cultural hybridity, digital connectivity, and the role of fan engagement, while also interrogating the ways these factors have shaped K-pop's unique position within the global music industry.In addition to exploring K-pop's identity, the book addresses the often overlooked competitive landscape in which it has flourished, including a detailed analysis of K-pop’s strategic innovation and its ability to resonate across diverse cultural contexts. This book provides a thorough and compelling account of the multifaceted forces behind its international success. For readers seeking a deeper understanding of the true drivers behind K-pop’s global phenomenon, this work offers critical insights into its cultural, economic, and artistic dynamics.\u003c\/p\u003e","brand":"Jimmyn Parc","offers":[{"title":"Default Title","offer_id":52403179127102,"sku":"9781666946130","price":3188.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/files\/9781666946130.jpg?v=1761195951","url":"https:\/\/exclusivebooks.co.za\/products\/9781666946130","provider":"Exclusive Books Online","version":"1.0","type":"link"}