What does it take to be an incredible marketer, creating campaigns that move something from ‘here’ to ‘there’ so that it is noticed, believed, loved, and ultimately (and importantly) bought by customers – whether in business-to-business or business-to-consumer contexts? How does a marketer devise strategies to fulfil the 360° dreams, aspirations and objectives of an entire business? Is it through brand building, maintaining brand health and reputation, or effective storytelling? Is it about raising product/ service awareness, pricing strategies, or the choice of promotional channels – whether above-the-line, below-the-line, or through digital and AI messaging? Or perhaps it’s about delivering a message like, ‘We hear you; let’s build a sustainable future, together.’ OR, is it bits and pieces of all, or some, of the above? This book delves into these questions, providing insights and guidance for creating comprehensive marketing strategies that resonate and drive success. In The Book Every Marketer Should Read our authors examine aspects of the original ‘4Ps of Marketing’ and transform this outdated 1960s framework into a dynamic, contemporary approach suited for the 21st century. Start reading and make notes on what you can implement today to become a marketing maestro.
CONTRIBUTORS: Book Every Marketer Should (Most Definitely) Read
EAN: 9781776443383
COUNTRY: South Africa
PAGES: 328
WEIGHT: 500 g
HEIGHT: 235 cm
PUBLISHED BY: Tracey McDonald Publishers
DATE PUBLISHED:
CITY:
GENRE: BUSINESS & ECONOMICS / Careers / General, BUSINESS & ECONOMICS / Personal Success, SELF-HELP / Personal Growth / Success
WIDTH: 153 cm
SPINE:
Book Themes:
Advice on careers and achieving success
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