{"product_id":"9781908003638","title":"How to Get Your Product to Market","description":"Do you have an idea for a new product which you are convinced will be the 'next big thing'? Have you spotted a gap in the market and found a way to make people's lives easier or better? Then 'How to Get on to the High Street' is just the book you need. It is a step-by-step guide of how to transform your product from a dream in your head to a reality on the high street shelves. Topics covered include: making sure that people will buy your product before spending any money; stopping others copying your idea through patents, design registration and trademarks; creating a winning brand and marketing message; getting your product featured in the media; and breaking into big stores. Louise Guinda is the founder of Safe Dreams and the successful inventor of two products: the Cot Wrap and Safebreathe toys. Despite having no experience of bringing a product to market, Louise has succeeded creating a multi-national brand, winning numerous awards and appearing on the BBC website and STV News on the way.","brand":"Louise Guinda","offers":[{"title":"Default Title","offer_id":47708491383102,"sku":"9781908003638","price":0.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9781908003638_fbfad210-4d92-47be-b43a-2fae8162de9d.jpg?v=1707644604","url":"https:\/\/exclusivebooks.co.za\/products\/9781908003638","provider":"Exclusive Books Online","version":"1.0","type":"link"}