{"product_id":"9781912224265","title":"Birth of a Consumer Society","description":"This enormously influential book by three leading historians was a revolution in the understanding of commercialisation and the economy, entrepreneurship, innovation, and the consumer revolution. Neil McKendrick studies the fashion and the pottery industries, and created a new framework for enquiring into fundamental issues. John Brewer examines the commercialisation and politics. J.H. Plumb considers the social; changes brought about by commercialization, looking in particular at leisure, the `new world' of children, and the acceptance of modernity.","brand":"Neil McKendrick","offers":[{"title":"Default Title","offer_id":47708065595710,"sku":"9781912224265","price":1903.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9781912224265_a258c031-cc0e-44ff-8768-52461f08d4ac.jpg?v=1707646360","url":"https:\/\/exclusivebooks.co.za\/products\/9781912224265","provider":"Exclusive Books Online","version":"1.0","type":"link"}