{"product_id":"9783030409951","title":"Customer-Supplier Relationships in B2B","description":"This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research – studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology – the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development of those relationships.Based on a review of prior research and an original empirical study, the author argues that the presence of continuous close relationships between the customer and supplier organisations bestows features of a business network on B2B markets, with distinct interdependencies and ubiquitous interactions. Exploring buyer-seller interactions, the author contends that actors’ mutually perceived identities – continuously emergent and relationship-specific – are the main factor in the development of business relationships and discusses the implications for management practice and research.","brand":"Antonella La Rocca","offers":[{"title":"Default Title","offer_id":47598948745534,"sku":"9783030409951","price":3024.98,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9783030409951.jpg?v=1707699639","url":"https:\/\/exclusivebooks.co.za\/products\/9783030409951","provider":"Exclusive Books Online","version":"1.0","type":"link"}