{"product_id":"9783030844202","title":"Research Methods and Data Analysis for Business Decisions","description":"This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.","brand":"James E. Sallis","offers":[{"title":"Default Title","offer_id":47697266704702,"sku":"9783030844202","price":3608.93,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9783030844202.jpg?v=1707700550","url":"https:\/\/exclusivebooks.co.za\/products\/9783030844202","provider":"Exclusive Books Online","version":"1.0","type":"link"}