{"product_id":"9783031490040","title":"Instructor's Manual to H2H Marketing Case Studies","description":"This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation. ","brand":"Philip Kotler","offers":[{"title":"Default Title","offer_id":48614579831102,"sku":"9783031490040","price":2165.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/files\/9783031490040_41b3ffe7-cf63-4a50-9af5-26abf1f04eda.jpg?v=1715090307","url":"https:\/\/exclusivebooks.co.za\/products\/9783031490040","provider":"Exclusive Books Online","version":"1.0","type":"link"}