{"product_id":"9783032051547","title":"Need to Rename Tech","description":"\u003cp\u003eThis book is about words that fool us into thinking that the digital technologies we use every day are beautiful, benign, and consequence-free. The collection shows how metaphors used by Big Tech to promote digital technologies are reductive or misleading. With a commitment to social justice, the contributors rename digital technologies in order to subvert Big Tech's branding. Each chapter discusses a specific technology, rechristening it in a way that points explicitly to the social and political harms it is associated with. The alternative vocabularies that are proposed draw attention to what these technologies bring about, providing a means of resisting Silicon Valley's claims about what people and organisations should buy and experience.\u003c\/p\u003e","brand":"Crystal Chokshi","offers":[{"title":"Default Title","offer_id":52436080755006,"sku":"9783032051547","price":6565.62,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/files\/9783032051547.jpg?v=1761255367","url":"https:\/\/exclusivebooks.co.za\/products\/9783032051547","provider":"Exclusive Books Online","version":"1.0","type":"link"}