{"product_id":"9783319853048","title":"Application of Fuzzy Logic for Managerial Decision Making Processes","description":"This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.","brand":"Andreas Meier","offers":[{"title":"Default Title","offer_id":47644207382846,"sku":"9783319853048","price":0.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/products\/9783319853048.jpg?v=1707708939","url":"https:\/\/exclusivebooks.co.za\/products\/9783319853048","provider":"Exclusive Books Online","version":"1.0","type":"link"}