{"product_id":"9789500953504","title":"Launch of The Four Principles - Exclusive Pre-order","description":"\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv\u003e\u003cstrong\u003eSigned copy – available to guests attending the invite-only event\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003eAdrian Gore is the visionary founder behind the Discovery Group and pioneer of the Vitality model, which revolutionised health insurance by rewarding people for healthy living, transforming an entire industry worldwide. Now, in his groundbreaking book, THE FOUR PRINCIPLES, Gore reveals the extraordinary strategies and business insights that propelled his remarkable success, offering a powerful framework to empower your life and business.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis isn't just theory; it's a tried-and-tested playbook to overcome the cognitive traps\u003cbr\u003eholding you back. Discover how to:\u003cbr\u003e1. Harness the power of Pareto\u003cbr\u003e2. Leverage loss aversion\u003cbr\u003e3. Resist the 'negativity bias'\u003cbr\u003e4. Act with urgency to overcome profound cognitive errors.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eGore's unique application of these principles, proven across a multi-billion-dollar enterprise, offers an unparalleled framework for entrepreneurs, leaders, and anyone ready to seize overlooked opportunities and achieve truly extraordinary outcomes. Your potential is limitless – it's time to unlock it.\u003cbr\u003e\u003c\/p\u003e","brand":"Adrian Gore","offers":[{"title":"Default Title","offer_id":53805070418238,"sku":"9789500953504","price":390.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4357\/7662\/files\/9780639881706.jpg?v=1769507154","url":"https:\/\/exclusivebooks.co.za\/products\/9789500953504","provider":"Exclusive Books Online","version":"1.0","type":"link"}