Age of Agency

"When the digital world started, many companies moved slowly and cautiously, not willing to replace their traditional operations. Now most companies have gone digital. We are now moving beyond digital into an AI world. Don't ignore it. This important book will guide you by providing a fresh perspective on the interrelationships between humans and AI." – Philip KotlerDo you feel overwhelmed by the AI wave? Worried that it could cost you your job, harm your business, or even take over?AI has pervaded our lives and is aggressively disrupting business. No person today can afford to ignore AI.Age of Agency is your companion, helping you leverage AI's capabilities to power your productivity and success. By understanding AI, you will learn to use it as a tool for personal career growth and business success.Former Microsoft executive Kerushan Govender demystifies AI, emphasising the importance of human agency. Reconnect with the needs of humanity and learn the importance of care as a differentiator in an AI world. Avoid the potential pitfalls of excessive reliance on the technology. Age of Agency is a blueprint for ensuring human agency outpaces computer agency. It boldly pits the limits of machine learning against the infinity of human ability. With this survival guide, you’ll uncover ways to connect with humanity on a deeper level, going beyond anything AI can do. Ready to become AI-savvy, with your humanity as your differentiator? Dive into the future with the confidence to ride the wave of today’s AI revolution.

Kerushan Govender is a leading figure in the business and technology world, revered for his ability to craft and execute transformative strategies. His business acumen, paired with his deep understanding of technology and culture, has positioned him as a key authority on organizational efficiency, growth, and digital transformation. As the CEO of Blacfox, a renowned marketing strategy consultancy that serves industry giants like Microsoft, SAP, and VMware, Kerushan brings a unique blend of business growth expertise, marketing prowess, and cultural stewardship to the table. His role at Blacfox involves crafting customer acquisition and retention strategies for some of the world’s largest brands and shaping the narrative around their offerings, a role that he is eminently qualified for. Before his tenure at Blacfox, Kerushan spent a decade in leadership roles at Microsoft. There, he was instrumental in doubling a $250M segment that spanned over 80 countries in just three years. He also transformed a $10M business into a thriving venture with an annual turnover of more than $50M in under three years. Kerushan’s media appearances further reflect his authority on business, technology, and culture. Notably, he has appeared on WFLA's Daytime show, where he provided insights on 'Technology with a Human Touch.' His views are widely respected, and his ability to communicate complex ideas in a relatable way makes him a valuable source of knowledge and inspiration. This vast array of experiences, credentials, and accomplishments make Kerushan an ideal author for this book. His approach to strategic thinking, culture, and technology, combined with his dedication to high-agency societies, form the backbone of his writing. His ability to draw on his extensive professional background to deliver insightful, practical, and engaging content uniquely positions him to write a book that will resonate with readers and make a meaningful impact on businesses and societies.

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