When The Filter Fades

There’s a hierarchy to fame – from the Real Celebs who sell their skills as actors and singers, to the Professionally Pretty (the garnish to any occasion), the Hashtag Hustlers, who range from influencers to the social media savvy, to the Hopeless Hangers-On. Everyone has their place in the ecosystem, and knowing your place in that hierarchy is half the fame game won. For three young women in Joburg, the new age of internet celebrity presents them with obstacles, opportunities, opulence and a chance at fame, fortune and fierce fashion. As Lin, Lebo and Mbali jostle to take their places in the fame hierarchy, their ambitions, aspirations and agendas collide. Their wins and woes not only affect one another but can mean that they either individually rise or collectively crumble. Will Lin’s past threaten her future? Will Lebo’s (self-)sabotage prevent her return to the top? Will Mbali’s reign as the Queen of Gossip continue – or reach a dead end? The choices they make can balance or break their entire ecosystem.

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