Good Habits, Bad Habits

‘Wendy Wood is the world’s foremost expert in the field, and this book is essential’ – Angela Duckworth, bestselling author of Grit.What if you could harness the extraordinary power of your unconscious mind, which already determines so much of what you do, to achieve your goals? Shockingly, we spend nearly half our day repeating things we've done in the past without thinking about them. How we respond to the people around us; the way we conduct ourselves in meetings; what we buy; when and how we exercise, eat and drink – a truly remarkable number of things we do every day, we do by habit.And yet, whenever we want to change something about ourselves, we rely on willpower alone. We hope that our determination and intention will be enough to effect positive change. And that is why almost all of us fail.Professor Wendy Wood is the world's foremost expert on habits. By drawing on three decades of original research, she explains the fascinating science of how we form habits and provides the key to unlocking our habitual mind in order to make the changes we seek.Combining a potent mix of neuroscience, case studies and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible and highly practical book that will change the way you think about almost every aspect of your life.

If you’ve ever struggled to make or break a habit, this is the book you need to read. Wendy Wood is widely recognized as the authority on the science of habits, Wendy Wood is the world’s foremost expert in the field, and this book is essential, Enlightening and insightful . . . Wood’s research and perspective on the malleability of habits will bring hope to any reader looking to create long-term behavioural change, Wendy Wood . . . is the most thoughtful, innovative person who understands the role of habits in human behaviour . . . I can’t imagine a better person writing this book, There is no one in all of psychology who could write a more compelling book on habits and behaviours

Wendy Wood was born in the UK and is Provost Professor of Psychology and Business at the University of Southern California. Her research incorporates neuroscience, cognition and behavioural insights to understand habit persistence and change, and she has collaborated with many luminary psychologists, including Angela Duckworth and Adam Grant. She has written for the Washington Post and the Los Angeles Times, and her work has been featured in the New York Times, Chicago Tribune, Time magazine, USA Today and NPR.

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