Anatomy of a Breakthrough

Anatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential. All of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis, or trying to remedy a fraying friendship. The resulting emotion is a mix of anxiety, uncertainty, fear, anger, and numbness, and it's often chronic, dangerous to our mental health, and with severe consequences to our success and development. What if someone told you that there is a proven plan to break through and to get unstuck?Anatomy of a Breakthrough is the remedy to identifying and overcoming the friction points holding us back. Professor of Marketing and bestselling author Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish. Critically, he introduces us to the Friction Audit - a test to work out where our sticking points lie between our HEAD, HEART or HABITS - and then takes us on a roadmap to break through.Alter illustrates his formula by sharing the stories of great 'unstickers' among us: the sub-elite swimmer who unstuck himself twice to win two Olympic gold medals; the actor who faced countless rejections before gaining worldwide fame; the renowned painter who became paralyzed and had to relearn to paint with a brush strapped to his wrist; as well as Alter's own story of breaking away from a college degree that made him deeply unhappy.Artfully weaving together scientific studies, anecdotes, and interviews, Anatomy of a Breakthrough will inspire you to boldly break away from the things holding you back, and to realise your goals.

A brilliant detective story about the sources of human creativity. I loved it., Anatomy of a Breakthrough is important, entertaining, practical, and timely. Alter reveals how to turn sticking points into breakthroughs in pursuits as diverse as entrepreneurship, art, music, writing, athletics, friendship, and personal relationships., Whether in a career, a creative project, or a relationship, everyone will get mired in a rut at one point or another. Anatomy of a Breakthrough brings the often-private struggle to get "unstuck" into the light, and provides a handbook for moving on from your personal plateau. Adam Alter is simply one of the best science communicators at work., Rooted in science and enlivened by stories, Anatomy of a Breakthrough offers insight after insight and the rallying cry of 'action above all' as an antidote to enemy No.1: inertia., Adam Alter marries research-based solutions with genuine insight. This book is an invaluable guide to turning hurdles into breakthroughs.

Adam Alter is Professor of Marketing and Psychology, and the Stansky Teaching Excellence Faculty Fellow, at New York University's Stern School of Business. He is the New York Times-bestselling author of Drunk Tank Pink, an exploration of the forces that shape how we think, feel, and behave, and Irresistible, a book about the rise of tech addiction and what we should do about it.Alter was included in the Poets and Quants '40 Most Outstanding Business School Professors under 40 in the World', and was voted the Stern School of Business Professor of the Year by the faculty and student body. He has written for the New York Times, New Yorker, Wired, Washington Post, and Atlantic, among other publications.

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