Behind the bitter rivalry between Apple and Google – and how an epic battle is reshaping the way we think about technology. The deathmatch between Apple and Google is not just a story of corporate competition – it’s a dramatic saga of a friendship gone sour, of trust and agreements betrayed, of visionaries Steve Jobs and his successor Tim Cook versus Larry Page, Sergey Brin, and Eric Schmidt. This is a story of bickering, backstabbing, poaching and paranoia, of hardware versus software and patents versus products. After more than a decade of reporting on this rivalry, Fred Vogelstein has incredible access to the boardroom conversations, unofficial reactions, outbursts, personalities, deals, lawsuits and allegations that have shaped how we use these products.
Format: Paperback / softback
CONTRIBUTORS: Fred Vogelstein
EAN: 9780007544172
COUNTRY: United Kingdom
PAGES: 272
WEIGHT:
HEIGHT: 216 mm
PUBLISHED BY: HarperCollins Publishers
DATE PUBLISHED: 2013-11-12
CITY:
GENRE: BUSINESS & ECONOMICS / Industries / Computers & Information Technology
WIDTH: 135 mm
SPINE:
Book Themes:
United States of America, USA, Information technology industries
Fred Vogelstein has reported on the technology world’s greatest rivalry for more than a decade and enjoys rare access to its major players. He is a contributing editor at Wired magazine, where he writes about the world of high-tech business and finance. His writing has appeared in Fortune magazine, the New York Times Magazine, and the Wall Street Journal.