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Dogfight

Fred Vogelstein
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      Behind the bitter rivalry between Apple and Google – and how an epic battle is reshaping the way we think about technology. The deathmatch between Apple and Google is not just a story of corporate competition – it’s a dramatic saga of a friendship gone sour, of trust and agreements betrayed, of visionaries Steve Jobs and his successor Tim Cook versus Larry Page, Sergey Brin, and Eric Schmidt. This is a story of bickering, backstabbing, poaching and paranoia, of hardware versus software and patents versus products. After more than a decade of reporting on this rivalry, Fred Vogelstein has incredible access to the boardroom conversations, unofficial reactions, outbursts, personalities, deals, lawsuits and allegations that have shaped how we use these products.

      Format: Paperback / softback CONTRIBUTORS: Fred Vogelstein EAN: 9780007544172 COUNTRY: United Kingdom PAGES: 272 WEIGHT: HEIGHT: 216 mm
      PUBLISHED BY: HarperCollins Publishers DATE PUBLISHED: 2013-11-12 CITY: GENRE: BUSINESS & ECONOMICS / Industries / Computers & Information Technology WIDTH: 135 mm SPINE:

      Book Themes:

      United States of America, USA, Information technology industries

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      Fred Vogelstein has reported on the technology world’s greatest rivalry for more than a decade and enjoys rare access to its major players. He is a contributing editor at Wired magazine, where he writes about the world of high-tech business and finance. His writing has appeared in Fortune magazine, the New York Times Magazine, and the Wall Street Journal.

      Behind the bitter rivalry between Apple and Google – and how an epic battle is reshaping the way we think about technology. The deathmatch between Apple and Google is not just a story of corporate competition – it’s a dramatic saga of a friendship gone sour, of trust and agreements betrayed, of visionaries Steve Jobs and his successor Tim Cook versus Larry Page, Sergey Brin, and Eric Schmidt. This is a story of bickering, backstabbing, poaching and paranoia, of hardware versus software and patents versus products. After more than a decade of reporting on this rivalry, Fred Vogelstein has incredible access to the boardroom conversations, unofficial reactions, outbursts, personalities, deals, lawsuits and allegations that have shaped how we use these products.

      Format: Paperback / softback CONTRIBUTORS: Fred Vogelstein EAN: 9780007544172 COUNTRY: United Kingdom PAGES: 272 WEIGHT: HEIGHT: 216 mm
      PUBLISHED BY: HarperCollins Publishers DATE PUBLISHED: 2013-11-12 CITY: GENRE: BUSINESS & ECONOMICS / Industries / Computers & Information Technology WIDTH: 135 mm SPINE:

      Book Themes:

      United States of America, USA, Information technology industries

      Customer Reviews

      Be the first to write a review
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      Fred Vogelstein has reported on the technology world’s greatest rivalry for more than a decade and enjoys rare access to its major players. He is a contributing editor at Wired magazine, where he writes about the world of high-tech business and finance. His writing has appeared in Fortune magazine, the New York Times Magazine, and the Wall Street Journal.

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