E-Myth Mastery

Building on the phenomenal success of "The E-Myth Revisited", best-selling author Michael Gerber presents the next step in his program, "E-Myth Mastery". A practical, real-world program that is implemented real-time into your business, Gerber teaches the listener to understand why the entrepreneur is so critical to the success of any enterprise, no matter how small or large, and why the mindset of an entrepreneur is so integral to the operating reality of an organization, small business, or other enterprise. He then covers seven essential skills: Leadership, Marketing, Money, Management, Lead Conversion, Lead Generation and Client Fulfilment. In each, Gerber explains the principles to be learned, and he provides case studies and examples. Gerber ties it all together by helping listeners put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise.

"Gerber loves to exhort people to develop powerful visions for their companies." -- Fortune "The power of the E-Myth will transform your business and your life." -- Allan D. Koltin, CPA, President and CEO, Practice Development Institute "The power of the E-Myth will transform your business and your life." -- The John Hancock Insurance Group "Gerber's powerful insights have given thousands of entrepreneurs new control over their businesses." -- Success "Here is, if not the only source of good advice, at least an important source." -- Booklist

Michael E. Gerber is a true legend of entrepreneurship. INC. magazine called him "the World's #1 Small Business Guru." He is the Co-Founder and Chairman of Michael E. Gerber Companies-a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy-a company that transforms the way small business owners grow their companies and which has evolved into an empire over its history of nearly three decades.