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    Strategic Marketing: Theory & Applications for Competitive Advantage

Strategic Marketing: Theory & Applications for Competitive Advantage

Peet Venter, Mari Jansen van Rensburg

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      Strategic marketing: Theory and applications for competitive advantage introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants and needs while meeting company objectives) in a Southern African setting through case studies.
      CONTRIBUTORS: Peet Venter, Mari Jansen van Rensburg EAN: 9780195987065 COUNTRY: South Africa PAGES: WEIGHT: 560 g HEIGHT: 240 cm
      PUBLISHED BY: Oxford University Press Southern Africa DATE PUBLISHED: 2009-12-03 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Strategic Planning WIDTH: 170 cm SPINE:

      Book Themes:

      Sales and marketing

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      P. Venter, M. Jansen van Rensburg, Contributors: J.C. de Villiers, A. Drotskie, L. Ehlers, M. Goldman, F. Herbst, P. Joubert, S. McCoy, J. Strydom, E. Udjo

      Format:

      Strategic marketing: Theory and applications for competitive advantage introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants and needs while meeting company objectives) in a Southern African setting through case studies.
      CONTRIBUTORS: Peet Venter, Mari Jansen van Rensburg EAN: 9780195987065 COUNTRY: South Africa PAGES: WEIGHT: 560 g HEIGHT: 240 cm
      PUBLISHED BY: Oxford University Press Southern Africa DATE PUBLISHED: 2009-12-03 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Strategic Planning WIDTH: 170 cm SPINE:

      Book Themes:

      Sales and marketing

      Customer Reviews

      Be the first to write a review
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      P. Venter, M. Jansen van Rensburg, Contributors: J.C. de Villiers, A. Drotskie, L. Ehlers, M. Goldman, F. Herbst, P. Joubert, S. McCoy, J. Strydom, E. Udjo

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