Power of Podcasting

Podcasts have become an essential part of popular culture for millions of listeners. They provide a new way to absorb information that once might have been read in newspapers, books, or magazines or heard over the radio. Podcasting is hailed for its intimacy and authenticity in an age of mistrust and disinformation. But while it is relatively easy to make a podcast, it is much harder to make a great one.In The Power of Podcasting, award-winning podcast producer and leading international audio scholar Siobhán McHugh dissects what makes a good podcast and outlines how you can create one yourself. She blends practical insights into and critical analysis of the art of audio storytelling. Packed with case studies, history, tips, and techniques from McHugh’s decades of experience, this book brings together a wealth of knowledge to introduce readers to the possibilities of the world of sound.If you’ve ever said you want to start a podcast, this is the book you need to understand the craft, the history, and the power of creating meaningful stories through sound.

Absolutely fascinating, and a terrific lesson in how to tell good stories. Whether you seek instruction, or simply to know why some podcasts are better than others, this book is for you. Considering how rapidly podcasting is developing, McHugh manages to keep it bang up to date, charting the latest trends and the ever-expanding honour roll of podcasts circulating around the world. For those looking for practical guidance in creating or improving their own podcasting, she populates the chapters with real, living, breathing people in all the highs and lows of their humanity, which is, after all, the secret to great radio, journalism and outstanding podcasting., Storytelling is Siobhán McHugh’s gift, so it shouldn’t be a surprise that this book is written as an immersive narrative … the ideal book for students, trainers, researchers and anyone who wants to learn about the inner workings of podcasting., An invaluable resource for anyone interested in understanding today’s global podcasting phenomenon. I learned so much., The most in-depth guide to the best audio storytelling around the world. Packed with useful insights and ideas., Essential reading for anyone aspiring to make memorable audio. This is the ultimate guide to podcasting from a master of the craft.

Siobhán McHugh is an award-winning writer, documentary maker, critic, and podcast producer. She has won seven gold awards at New York Festivals for coproduced podcasts including Phoebe’s Fall, Wrong Skin, and The Last Voyage of the Pong Su, and is consulting producer on The Greatest Menace, a queer true-crime podcast. McHugh has published four books of social history, including The Snowy: A History (2019). She is honorary associate professor in media and communications at the University of Sydney and honorary associate professor in journalism at the University of Wollongong.