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    Cosmetic Gaze

Cosmetic Gaze

Bernadette Wegenstein
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      How the act of looking at our own and others' bodies is informed by the techniques, expectations, and strategies of body modification. If the gaze can be understood to mark the disjuncture between how we see ourselves and how we want to be seen by others, the cosmetic gaze-in Bernadette Wegenstein's groundbreaking formulation-is one through which the act of looking at our bodies and those of others is already informed by the techniques, expectations, and strategies (often surgical) of bodily modification. It is, Wegenstein says, also a moralizing gaze, a way of looking at bodies as awaiting both physical and spiritual improvement. In The Cosmetic Gaze, Wegenstein charts this synthesis of outer and inner transformation. Wegenstein shows how the cosmetic gaze underlies the "rebirth" celebrated in today's makeover culture and how it builds upon a body concept that has collapsed into its mediality. In today's beauty discourse-on reality TV and Web sites that collect "bad plastic surgery"-we yearn to experience a bettered self that has been reborn from its own flesh and is now itself, like a digitally remastered character in a classic Hollywood movie, immortal. Wegenstein traces the cosmetic gaze from eighteenth-century ideas about physiognomy through television makeover shows and facial-recognition software to cinema-which, like our other screens, never ceases to show us our bodies as they could be, drawing life from the very cosmetic gaze it transmits.
      Format: CONTRIBUTORS: Bernadette Wegenstein EAN: 9780262529662 COUNTRY: United States PAGES: WEIGHT: 0 g HEIGHT: 229 cm
      PUBLISHED BY: MIT Press Ltd DATE PUBLISHED: 2012-03-02 CITY: GENRE: SOCIAL SCIENCE / Feminism & Feminist Theory, SOCIAL SCIENCE / Media Studies WIDTH: 152 cm SPINE:

      Book Themes:

      Media studies, Feminism and feminist theory

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      How the act of looking at our own and others' bodies is informed by the techniques, expectations, and strategies of body modification. If the gaze can be understood to mark the disjuncture between how we see ourselves and how we want to be seen by others, the cosmetic gaze-in Bernadette Wegenstein's groundbreaking formulation-is one through which the act of looking at our bodies and those of others is already informed by the techniques, expectations, and strategies (often surgical) of bodily modification. It is, Wegenstein says, also a moralizing gaze, a way of looking at bodies as awaiting both physical and spiritual improvement. In The Cosmetic Gaze, Wegenstein charts this synthesis of outer and inner transformation. Wegenstein shows how the cosmetic gaze underlies the "rebirth" celebrated in today's makeover culture and how it builds upon a body concept that has collapsed into its mediality. In today's beauty discourse-on reality TV and Web sites that collect "bad plastic surgery"-we yearn to experience a bettered self that has been reborn from its own flesh and is now itself, like a digitally remastered character in a classic Hollywood movie, immortal. Wegenstein traces the cosmetic gaze from eighteenth-century ideas about physiognomy through television makeover shows and facial-recognition software to cinema-which, like our other screens, never ceases to show us our bodies as they could be, drawing life from the very cosmetic gaze it transmits.
      Format: CONTRIBUTORS: Bernadette Wegenstein EAN: 9780262529662 COUNTRY: United States PAGES: WEIGHT: 0 g HEIGHT: 229 cm
      PUBLISHED BY: MIT Press Ltd DATE PUBLISHED: 2012-03-02 CITY: GENRE: SOCIAL SCIENCE / Feminism & Feminist Theory, SOCIAL SCIENCE / Media Studies WIDTH: 152 cm SPINE:

      Book Themes:

      Media studies, Feminism and feminist theory

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