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Principles of Marketing -- MyLab Marketing with Pearson eText

Dr. Frances Brassington
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      This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.
      Format: CONTRIBUTORS: Dr. Frances Brassington EAN: 9780273710004 COUNTRY: United Kingdom PAGES: WEIGHT: 40 g HEIGHT: 226 cm
      PUBLISHED BY: Pearson Education Limited DATE PUBLISHED: 2006-06-15 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / General WIDTH: 149 cm SPINE:

      Book Themes:

      Sales and marketing

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      This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.
      Format: CONTRIBUTORS: Dr. Frances Brassington EAN: 9780273710004 COUNTRY: United Kingdom PAGES: WEIGHT: 40 g HEIGHT: 226 cm
      PUBLISHED BY: Pearson Education Limited DATE PUBLISHED: 2006-06-15 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / General WIDTH: 149 cm SPINE:

      Book Themes:

      Sales and marketing

      Customer Reviews

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