Uncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut — named one of the best books of the decade byThe A.V. Club andThe Guardian — by Malcolm Gladwell, the bestselling author ofThe Bomber Mafia.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis
CONTRIBUTORS: Malcolm GladwellEAN: 9780316346627COUNTRY: United StatesPAGES: WEIGHT: 0 gHEIGHT: 0 cm
PUBLISHED BY: Little, Brown & CompanyDATE PUBLISHED: 2002-01-07CITY: GENRE: BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Marketing / Research, POLITICAL SCIENCE / General, PSYCHOLOGY / Social PsychologyWIDTH: 0 cmSPINE:
Book Themes:
Social, group or collective psychology
"A fascinating book that makes you see the world in a different way."--Fortune, "A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world."--Michael Lewis, "As a business how-to, The Tipping Point is truly superior, brimming with new theories on the science of manipulation."--Aaron Gell, Time Out, "Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide."--San Francisco Chronicle, "Undeniably compelling. . . terrifically rewarding."--Claire Dederer, Seattle Times
Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy'sTop Global Thinkers.
Format:
Uncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut — named one of the best books of the decade byThe A.V. Club andThe Guardian — by Malcolm Gladwell, the bestselling author ofThe Bomber Mafia.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis
CONTRIBUTORS: Malcolm GladwellEAN: 9780316346627COUNTRY: United StatesPAGES: WEIGHT: 0 gHEIGHT: 0 cm
PUBLISHED BY: Little, Brown & CompanyDATE PUBLISHED: 2002-01-07CITY: GENRE: BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Marketing / Research, POLITICAL SCIENCE / General, PSYCHOLOGY / Social PsychologyWIDTH: 0 cmSPINE:
Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy'sTop Global Thinkers.
Die man van elders, ’n titel wat onmiddellik my verbeelding geprikkel het. Gelukkig het die skrywer, die geliefde Helene de Kock, reeds so vroeg as op bladsy 27 vir die lesers ’n leidraad gegee oor haar gedagtegang wat betref Jean Botha: “Elders is iewers en tegelyk nêrens. En is dit nie waar hy nou is nie?” Dan neem die storielyn sy loop, en baie later kan Jean op sy eie stukkie grond staan en verklaar: “Ja, ek is die man van Elders. Soos Ou Paul sê, daar waar dit mooiweer en warm is.” (p.264)”
Die verhaal is veel meer as net een man se soeke na ’n plek waar hy behoort. Dit is ook die verhaal van Renette Brink wat met een oogopslag Jean se hart gesteel het, maar die prooi word van huishoudelike geweld en ’n narsis. “Haar man is verslaaf aan homself.” (p.211) Dit moes Renette op die harde manier agterkom. Nie ’n tema wat jou in die gehoor streel nie, maar sonder omhaal weergegee.
Daar is gelukkig ook baie heilsame aspekte in die storielyn ingebou soos ware vriendskap en aanvaarding sonder vooroordeel, tweede kanse, opoffering en dankbaarheid. Die geestelike pad wat die hoofkarakters loop, word ook subtiel bygewerk in die styl waarvoor hierdie skrywer bekend is.
Die man van elders is die derde in ’n reeks en volg op Diana se dag en Drome het ook asem. Moet glad nie bekommerd wees as jy die eerste twee nie gelees het nie, hierdie verhaal kan op eie bene staan. Dit sal egter ’n bonus wees as jy hulle sommer al drie in volgorde kan lees.
Human & Rousseau is die uitgewers. Dit is ’n druknaam van Jonathan Ball Uitgewers
"Big Dreams, Big Travel" is an consistently exciting adventure that immediately draws you into a mysterious dream world. Wim Balmer writes clearly, directly, and without unnecessary length – you practically fly through the pages. Jay's journey between dream and reality is intense, surprising, and makes you eager to keep reading.
A great fantasy book for young readers who want to dive straight into the adventure. Entertaining, dreamy, and absolutely recommended.
Extremely helpful - hundreds of topics covered.
2 Examples:
- Consider everything already broken.
Everything breaks, even rocks eventually become sand. So don't stress about it when somethings breaks! You knew it was going to happen!
- Beware of the mushroom effect of your thoughts. (She probably thinks this now. She's probably telling everybody. Now, this person will... etc)