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    Branding

Branding

John M. Murphy
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      FORMAT: Hardback

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      Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.
      Format: CONTRIBUTORS: John M. Murphy EAN: 9780333560761 COUNTRY: United Kingdom PAGES: WEIGHT: 505 g HEIGHT: 235 cm
      PUBLISHED BY: Palgrave Macmillan DATE PUBLISHED: 1991-11-18 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / General WIDTH: 155 cm SPINE:

      Book Themes:

      Sales and marketing

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      Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.
      Format: CONTRIBUTORS: John M. Murphy EAN: 9780333560761 COUNTRY: United Kingdom PAGES: WEIGHT: 505 g HEIGHT: 235 cm
      PUBLISHED BY: Palgrave Macmillan DATE PUBLISHED: 1991-11-18 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / General WIDTH: 155 cm SPINE:

      Book Themes:

      Sales and marketing

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      Be the first to write a review
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